We love helping women feel valued

Holi Boli is an ethical women’s clothing manufacturer and fashion label based in rural India. We employ local women and provide training, fair wages and meaningful employment. Our collection of quality, eco-friendly women’s clothing is sold globally online and with retail stockists in New Zealand.

Shop now ›

Empowerment & Dignity

Holi Boli was founded on the belief that fashion can be a vehicle to empowerment and dignity for women.

NZ + India

After visiting India in 2006, New Zealand couple Ana and Daniel Wilkinson-Gee were left with a deep conviction to see rural women given the skills and opportunities to lift themselves into better standards of living. In February 2010, they packed up life in New Zealand and resettled in Odisha, India to put this dream into action.

Sharing their work

Ana had previously studied Fashion Design so began teaching home sewing classes for local women. As these classes grew, Holi Boli was born and we began selling the garments the women sewed. We now employ 21 women (and growing) and have trained another 170 in design and sewing. Holi Boli has become an opportunity to make a real difference in the lives of local women and contribute to change in the fashion industry. We are proud to share their work with the world.

Our Team ›