Sustainability

The fashion industry is one of the most polluting and wasteful industries in the world. However, we believe clothing can be sustainably produced by caring for the environment - from how fabrics are processed to how garments are manufactured.

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Organic cotton

Our new range includes cotton fabrics that are made from 100% GOTS certified organic cotton.

Organic cotton farming doesn’t use toxic pesticides or artificial fertilisers and keeps the soil, air and waterways healthy. Farmers and their families are also kept safe by not being exposed to chemicals in the field or through their food and water supply.

Our organic cotton fabrics are certified by the GOTS (Global Organic Textile Standard) Certification. GOTS is the leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain.

BCI Cotton

Our new range includes Arvind cotton. Arvind is one of India’s largest and most developed textile producers. They were the first large corporation to partner with the BCI (Better Cotton Initiative) global not-for-profit organisation that exists to ensure safer and kinder cotton production for both those growing and working with cotton and the environment.

Green denim

Our denim is supplied by KG Denim, an eco-friendly textiles manufacturer. This is ‘raw denim’ which hasn’t undergone acid washing processes. The production of this denim is better for the environment because it uses less water and reduces the amount of chemicals flushed into waterways.

Natural fabrics

Our range includes garments made from pure linen. Linen is a natural (plant-based) fabric made from the flax plant. No irrigation is required in the growing of the flax plant and it can be processed without chemicals. Linen is also a biodegradable fabric.

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