Manawainuitanga. Going Against the Grain. Beautiful fabrics and colourful garments are easy to find in Bhalupali, a rural village in northern India. It’s a long way from Hawke’s Bay, where Ana Wilkinson-Gee grew up, but this is where she has found her purpose, founding the fashion label, Holi Boli, which supports women into training and employment, while offering its customers around the world effortless – and ethical – style. WRITER: CARLY THOMASPHOTOGRAPHERS: JARED BUCKLEY & HAMISH JOHNSON